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MARKETING CAMPAIGN
GAY STRAIGHT ALLIANCE CLUB
As a group, we were to develop a marketing campaign that would be used to promote a specific group or club within a school. Our group chose the promotion of Gay-Straight Alliances, as they benefit the entire school population.
To execute this project, we created a website, posters for distribution, a mock Facebook page and buttons with logos. They can all be viewed from the project website, here.
I also recently wrote a paper on the benefits and challenges of implementing a GSA, and invite you to review it per your interest. It can be accessed by clicking on the PDF link below.
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